AI: Advertising Pre-Viz Photography

As the development of generative AI continues, how can these technologies be used to bring better creativity to smaller budgets?

The power of AI lies in the ability to direct it—expanding the capabilities and reach of a single director to bring a campaign to life. Though at pre-viz quality today, it will soon offer ‘big-budget’ shoots at the price of a prompt director and a software licence.

CLIENT

In-house

SERVICES

AI Leveraged Advertising

OUTCOME

In the 15-minute live stream, our Creative Director:

  1. Randomly generated a creative concept

  2. Generated bespoke pre-visualisation (pre-viz) photography

  3. Produced a pitch-ready hero visual mock-up

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Visual Identity