Start-Up Website
PPL PWR (People Power) is a social enterprise that transforms academic research into accessible, interactive demos and workshops, aiming to inspire people from climate apathy to action.
CLIENT
PPL PWR
SERVICES
Brand Sprint
Start-Up Website
PROCESS
Building on the existing brand, we used our Brand Sprint process to select a concept that highlighted the playful nature of science. We enhanced the colour palette and strengthened the typography to create a youthful and approachable identity.
Once the brand was defined, we mapped and developed the website, starting with an initial five pages and using a co-authored copywriting approach.
OUTCOME
The site was built and launched on Squarespace, with additional pages expanded to form the current site, effectively communicating PPL PWR’s mission and engaging their audience.